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So it looks just like Bear Stearns is on the verge of a "paltry" 236 million U.S. dollars to get sold. That's down from a value of approximately 20 billion U.S. dollars only a year ago.

Now, before we can not continue … let it be known that I am no financial expert. So please take this not go as investment advice and JP Morgan to buy shares.

This is a marketing – and business articles, after all.

So my financial "analysis" here (if you are so call it) is just to show a greater idea … It is extremely simplified. You have been warned.

BUT …

When I think something like the Bear Stearns Deal see go down, it's not my ears, the financial merry, it's my business ears, pay attention.

So in this case, JP Morgan is about the Buying a (fight) billion-dollar business for peanuts.

JP Morgan is the face on the business, but the government is behind them every step of the road.

Thus they acquire Bear Stearns secured $ 2 per share for the risk of Uncle Sam.

Sure, there are possible pitfalls. But everything in all, which is an amazing turn of events.

Plus … provided the big wigs in charge is the sale past angry shareholders push (to get around on the shaft and could be more return on their investment by simply a FOR SALE sign on the Bear Stearns building in Manhattan …), JP Morgan is the prime brokerage business over night in force. And they will walk away with a prime brokerage business, which more than twice as large as the Bank of America.

Not bad for a weekend worth of negotiations …

So what does all this mean?

It is just another example of how someone lives increasingly turbulent times.

Why should it not be you and your company?

Here are some ideas, as for all the Number of such turmoil to your advantage:

1. Trouble on the market gives you an endless supply of GOOD TIME "hook" to use in your marketing to the attention To conquer your market. How can this "free" material to get more attention for your products and services?

2. Trouble in the market creates opportunities for others is much too afraid to be seen. While everyone else pulls back, standing on the sidelines to wait and see what is the other guy's do to the business impact of customers and capture opportunities in other circumstances would have been wishful thinking (look at JP Morgan … they are in the process, a multi-billion-dollar business obtained for a few cents on the dollar.) How can you spot the opportunities? You just need things to be considered differently. You see things and do not have to accept what everyone else said about it. They look at you and ask: "How do I make it to my advantage?"

3. Times of need to give you and your company Opportunity to get up, and to lead. People want to be led. You want to advise how to deal with the problems. And if you can help them, then why not March to the front and run start? Do you believe that valuable to would your customers, clients and prospects? Thinking she could only do what your position in the market?

4. Times difficulty make it easy to stand himself … especially if you are anything other than the sinking feeling that most people are always in the media are preaching are. There's always hope … It's always a way … There is always someone blossoming amidst the chaos. Start talking about your company and will stick out like a sore thumb. In good times, you invest a lot of money in marketing and advertising to be done to do just that.

Obviously, things could only get "worse", before they get better. But is that a reason why you and your company to succeed anyway?

I do not think so. Good luck.

Jason Leister is a marketer, copywriter and owner of the consulting firm, the Leister Marketing Group. He helps businesses make more money in less time, with less risk and effort. For additional articles like this one, pickup your complimentary subscription to Small Business BIG Results by visiting his website at Leister Marketing Group.

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